Many online entrepreneurs are learning how effective mobile marketing can be when done properly and have made the adjustments to their other pages to accommodate portable and mobile devices. This article will assist a beginner of mobile marketing in building a successful campaign that not only satisfies the recipient but also redefines how you run your business. This is currently the new fad and one you need to take advantage of immediately. Too many people are reaping the rewards of mobile marketing and it is certainly time for you to grab your share of the pie as well.
The first thing you need to do is make sure your sites and content is available for use on all platforms and devices. Remember that each of these devices have different operating systems and what may work in a windows based phone will have conflicts in a droid or iPhone. To get past this issue, you simply need to make sure your sites are professional and basic with average size images and standard fonts. A .mobi site is a must have at some point but adjusting what you have will do the trick for now.
Any messages sent need to be less than 140 characters to be safe as some carriers offer 160 while others offer 140. You shouldn’t go more than that as the messages will be broken up into multiple texts and not everyone has unlimited plans.
That means you may be costing the person money or eating up the available texts on their plan. This will often lead to a recipient blocking you and you just lost a potential consume. Keep the messages short and sweet with a quick call to action. You don’t need to give them everything up front as the ideal is to get them curious enough to go to your main page where you grab them with creative content.
It is always wise to build a bond with recipients by using their actual name. If they see their name in a message they are more likely to keep it and look at it opposed to one that says do you need new windows. The key is to make mobile marketing as personal as possible to establish a relationship. Now certainly don’t text them to ask how their day was but in your pitch it doesn’t hurt to add their name and if they buy it is a great idea to send a personalized thank you nad not just a simple generic thanks for your order.
Obviously you want to promote your brand to set your self apart from any mass messages they may get from others that are generic ads. When they see the brand and have a good track record with you, they will be less likely to opt out of further messaging.
Always target those with a past history of purchasing from you. You have to have a reliable foundation and satisfied consumers from past dealing will certainly be just what you need.
Finally, don’t send unsolicited messages to anyone as those days are long gone and no longer tolerated. You can use social media, blogs or your site as well as past consumers to gather mobile information willingly from people who wish to receive messaging.
This article should have addressed many of the questions you may have had as to successfully starting your first mobile marketing campaign. The goal is to remove any unknown variables and stay with the definite’s, such as focusing on willing recipients and customers and designing your online presence to work on all platforms. You should see some success rather early and as you get more comfortable with what works, you will be on your way to becoming a mobile marketing guru in no time at all.