Facebook is the biggest online social site in the whole world, now crossing the mark of having 1.000 million users worldwide. Its name comes from the colloquial name given to the book that students get at the start of a new academic year in some universities in the U.S.
Mark Zuckerberg, together with his college roommates at the Harvard University (Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes) created Facebook back in February 2004, of course not having any idea of the marvelous growth it has had in the world today. Facebook is a $100 billion value creation that is now freely and easily available to anyone and especially to any business as well.
My intention here is not to bore you with history and all that, so here you have the principle history aspects that you really need to know about Facebook and why it is such a great vehicle to use to scale your business to a complete new level of social interaction with your existing and potential customers and clients.
Important things about Facebook:
- The predecessor of Facebook back in 2003 was called Facemash
- Facemash attracted 450 visitors and 22,000 photo views in its first four hours online
- Facemash was not a success because of Legal problems, that’s how Facebook was created in 2004
- At the beginning, its online address was thefacebook.com
- Facebook was a website initially limited to Harvard students, and later was expanded to other colleges.
- Facebook continued its expansion by giving access to high school students in 2005. In that same year, Facebook decided to register a new domain name called facebook.com, which was worth $200.000
- Accel partners invested more than $12 million in Facebook back in 2005; Jim Breyer invested $1 million as well.
- On 2006, Facebook decided to allow anyone 13 years or older to create an account.
- On October 2007, Microsoft invested $240 million in Facebook for advertising, rising Facebook’s implied value up to $15 billion.
- On January 2008, Facebook was ranked as the most used social networking service.
- In November 2010, Facebook’s value reached the $40 billion mark, surpassing eBay and becoming the third largest U.S. Web company.
- More people visited Facebook than Google for the week ending March 13, 2010
- In March 2011, striving to boost cyber security, Facebook decided to remove 20,000 profiles every single day for various infractions like spam, inappropriate content and underage use.
- Facebook started trading on the NASDAQ on May 2012, in that same year Facebook announced App Center, an online mobile store which sells applications that connect to Facebook.
- Actually in 2013 as well, Facebook announced Graph Search, which provides users with a precise answer rather than a link to an answer.
Why we should use Facebook ?
Facebook has become the number 1 website in the world as of 2013 . Finally, here you see how fast this absolutely amazing social site has grown in less than a decade.
Take a moment at the TV and watch how in almost every commercial, you will see how a company or people ask you to check out their Facebook page and be part of their community. And even more impressive is the fact that if you ask all of your friends if they already have a Facebook account, I´m absolutely sure that 10 out of 10 will say yes. Do you think that it will be a lot easier to find all of your existing and potential clients and customers using Facebook? I’m sure you do.
I´m absolutely sure that if you ask those friends what they use the most when they are online: Facebook, Google or Email, I´m so confident they will say Facebook. Facebook is everywhere. Actually Facebook.com is the top site on the planet. Yep that’s correct, Facebook has just beat Google, according to Alexa.com and has become the number 1 website in the world now in 2013.
So this is your chance to make the most out Facebook by applying every single marketing techniques that will surely skyrocket your business’ online presence in a matter of days.
Look at these 12 facts to make an idea of how important Facebook is nowadays;
- 1. There are over 1 billion people on Facebook and more than 500,000 login each and every day
- 2. 5 new Facebook profiles are created every second. That means new potential clients and customers join Facebook constantly
- 3. On average, users spend 20 minutes per visit. This is plenty of time for you to reach them with your business.
- 4. 510,000 comments are posted every minute. This means potential engagement and viral power.
- 5. 42% of marketers say Facebook is critical or important to their business.
- 6. Some universities have stopped distributing e-mail accounts. Guess why?
- 7. 53% of shoppers who click through from a Facebook Page make a purchase. That is a significant amount of commercial power.
- 8. Consumers who follow a link to a retail site from Facebook spend an average of $100. That means Facebook traffic is valuable for businesses, don’t you think?
- 9. 51% of fans are more likely to purchase from brands they “like” on Facebook, so you better make sure many people like your business on Facebook.
- 10.Here in 2013, a Facebook fan (like) is worth an average of $175, varying from brand to brand. This is a 28% increase from 2010.
- 11.68% of marketers say Facebook ads are effective in fan and customer acquisition. Do you think they are making some money out of it? Of course they are.
- 12. The ROI of social media ensures that your business will still exist in 5 years. If that’s what you want, you just need to create a Facebook page for your business.
We don’t have a choice. The question isn’t whether we do social media; the question is how well we do it. In this Highly Effective Facebook Training guide you will know exactly what to do.
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