When you want your website to appear at the top of search results, you have to spend some effort in search engine optimization. This is the process of making your website friendly to search engine crawlers.
Every minute of the day, search engines bots are crawling over the millions of websites on the Internet, indexing words, making comparisons and ranking pages. The algorithm used by each search engine company is proprietary. These are industry secrets that are highly guarded. As a website creator, you need to understand what SEO involves. If you have never done this before, this article will help you get started.
Good SEO is based on keywords used in a webpage. Think of keywords as words that you would type into a search engine when you want to find more information on something. You know that there is always more than one way to say anything.
If you think is too much for you to optimize your own site you can always ask for help of seo professionals such as SeoDay.co.uk. Read more about them here : http://seoday.co.uk/about-us/
If your website has a focus, think of the many phrases that will describe that focus. Start writing down keywords that come to your mind. Visit other related websites to get ideas for keywords as well. When you have a list compiled, you are ready to use these in the context of your web content.
Search engines use crawlers to go over content of every website on the Internet. They do not see the rendered page that people see on their browsers. Search engine bots see only the HTML code behind these websites. So, in essence, they only see and index text.
A lot of people make the mistake of creating websites using Adobe Flash. The result may be a pretty website that web users can see, but to a search engine crawler, there is nothing to index. Flash based websites are not built on HTML code.
The text that you see in a Flash website cannot be seen by search engine bots. Therefore, you should not depend on Flash for website creation. Search engines will never find it. Your website will not be ranked, and that means web users will never find it without knowing what your URL is exactly.
Basically, you should write for your audience. Use your list of keywords as a guide for information to include. Use correct spelling and grammar. Write in an engaging manner to make the reading experience enjoyable by your website visitors. Monitor how your website does in search engine rank. It will not happen overnight, but over time, if you have optimized well, you will see an improvement in rank.
SEO can increase the traffic to your website. Another way to increase traffic is to invite visitors to subscribe to your newsletter. You can pick a subject to write on every month, and link your newsletter back to your website. Make subscribing and unsubscribing easy to do so your readers will not feel like they are tied down to a subscription once they sign up.
If executed correctly, SEO will increase your site visits. Apply some of these tips today, and you should see a positive change before you know it.
Think carefully if the website has everything that a customer wants to know.
One is called the white hat SEO while the other is known as the black hat
SEO. The easiest way to orient yourself would probably be reading the top industry
blogs and downloading Google’s resources.
This is a great resource for SEO beginners. Other than that, we should also read about the many facts that encompasses SEO just like how search engines work, onpage and offpage optimization.